We have just launched the Château Pichon-Longueville Baron Quick Response Code (QR code) and its mobile website. I think the idea is great, giving people the chance to find out more about the property and the people behind the wine, just by scanning the QR code with a smartphone on the back of the bottle.

The QR code is on CChâteau Pichon-Longueville Baron bottles from 2009 vintage onwards. It will also be supplied to retailers and restaurants to give their customers access to this information for older vintages.

Here are the three video clips that appear when you scan this QR code.

If you have trouble watching the video “The identity of Château Pichon-Longueville Baron”,
view the web version here

If you have trouble watching the video “Fining with egg white”,
view the web version here

If you have trouble watching the video “The first tasting of the 2011 vintage”,
view the web version here